Some have sought out additional training in education, but audio-video production is its own profession that has its own vocabulary, grammar, and techniques. What educators often find they lack is the expertise need to use these tools to the level they desire. Professional quality audio and video recording equipment, editing software, graphics, storage, and distribution, have plummeted in price and are widely available. This level of professionalism, requires a large investment. We are all inspired by TED and Kahn Academy, and strive to produce videos that are dynamic and can hold an audience’s attention while simultaneously educating them. The best of the videos being made today are professional, educational, moving, and creative. There are myriad ways video is being used: Students have come to expect high production values, and this is a challenge for the educators making the videos. Students are more engaged when video is used, and retain more of what they are taught. Video is critical for interactive-learning and in flipped classrooms. Medical education at every level (medical school, resident, and continuing medical education) is adopting new techniques. The badly light, noisy audio, and monotone lectures will not be missed. Videos for medical education have moved way beyond videotaped chalkboard lectures.
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